Founded in 2013, PI IP Law is an intellectual property specialist firm with a focus on software and artificial intelligence (AI). Its burgeoning reputation in the technology sphere has powered its impressive roster of startup clients, many trusting the firm with their patent-rich portfolios. The firm covers the full spectrum of IP services for its clients, including trademark and patent prosecution, design and litigation. Some of its clients are leaders in the medical AI, smart factory and natural language processing markets. Managing partner Daeho Lee is the executive director of the Korea AI Association and actively provides insights on AI-related IP policies with the government and affiliated research institutions. PI IP Law has its own affiliate IT startup, Sejinmind, which digitises the legal solutions it provides.
Client feedback
“PI IP Law’s well-established system was highly remarkable. Their internal work system has allowed us to enjoy clear communication and timely responses. PI IP Law is able to articulate their technical and legal knowledge in the most effective ways that are best suited for local procedures. This greatly helps in enhancing the chances of patent registration and minimises risks and potential losses on both our and our client's part. Furthermore, their well-organised system is greatly advantageous for us in terms of its cost-effectiveness as well.” – Intellectual property
“High responsiveness rate and high quality of their patent opinion. Young team with already great experience.” – Intellectual property
Daeho Lee
“Since 2016, our firm has been maintaining a strong partnership with PI IP Law, and among many professionals at PI IP Law, managing partner Daeho Lee has been providing valuable guidelines for us with his main expertise in AI and trademark. Over the past six years, Daeho and his team have shown us top-notch quality of work and I strongly believe that they are the best partner I have worked with in South Korea and also many other jurisdictions. Recently, we have been collaborating on work that
requires a wide range of technical and legal insight including both patent and trademark cases, with a heavy focus on electronic engineering patent cases both in South Korea and Norway. Daeho’s cutting-edge solutions are in close coordination with our business objectives, and we were able to develop a robust business relationship with PI IP Law.”
“Proactive and always thinks out of the box.”
Work highlights
Advised a major sports footwear and apparel manufacturer on trademark infringement.
Advised a Chinese video platform operator on infringement of intellectual property rights.
Represented a British fashion label to enter into a licensing agreement with the copyright holder of the famous South Korean cartoon Run Hany, leading both parties to make a successful collaboration.
