South Korea



Jipyong is a well-rounded firm that offers representation across all key practice areas and core industries. The firm’s competition and labour and employment practices are highly regarded by peers and clients. Managing partner and labour specialist Ji Hyung Kim is widely-respected in the market, noted as a ‘pillar of industry’ by peers for his extensive experience in this field. Gee Hong Kim frequently acts as lead partner in competition and antitrust cases, and many of the firm’s top M&A matters last year featured corporate partners Cheol Jeong and Min Shin. The equity capital markets practice has an impressive record as issuer’s counsel on numerous listings, including those for SK Biopharmaceuticals and Kakao Games. The firm is deepening its regional footprint with on-the-ground operations in a number of emerging markets such as Indonesia, Myanmar, Laos, and Vietnam. Kyung Taek Park, a partner specialising in banking and finance, left the firm in 2022.

Client feedback 

“Jipyong understands the entertainment industry very well.” – Media and entertainment

“They provide professional legal knowledge and sharing of know-how.” – Real estate

Moonhee Kim

“As far as I know she has been counselling this industry quite long, which gives her lots of experience and diverse perspectives.”

Labour and employment

Work highlights 

Represented Hankook Tire & Technology in an administrative action brought by the employer objecting to claims of unfair labour practice made by the Labor Relations Commission. The company won the case.

Represented Paris Croissant in an appeal to the illegal secondment claim filed by bakers working for Paris Baguette.

Intellectual property

Work highlights

Represented Aekyung Industrial in trademark infringement and compensatory damage actions regarding the words ‘Pumping Toothpaste’.

Represented Dongkook Pharmaceutical in a long-held dispute involving the trademark right of ‘Madecca’. A court decision was secured where it was held that ‘Madecca’ is a valid registered trademark in the first- and second-instance trials.

Represented GigaTera Lighting in a ligitation claiming for an injunction prohibiting the infringement upon the goodwill, which led to a court decision in favour of GigaTera Lighting.

Key clients

Helinox, Kakao Corp, Kakao M Corp, Korea Communications Commission, Korean Publishers Association, Musicow, TSE

Dispute resolution

Work highlights 

Represented activist shareholders such as NaviStock in filing a shareholder proposal to lead Eusu Holdings to distribute dividends.

Represented Sajo Industries in all the claims raised by its minority shareholders for provisional dispositions to inspect accounting books and records.

Represented Korea Communications Commission in a constitutional complaint in connection with Article 4 (2) of the Broadcasting Act, which led to the Constitutional Court’s unanimous ruling to uphold the constitutionality.

Corporate and M&A

Work highlights 

Advised SK Materials on its physical division and merger with SK.

Advised SK Innovation on the splitting of its battery and exploration and production (E&P) business divisions into SK On and SK Earthon, respectively.

Advised STIC Investments on its merger with DPC, its listed parent company.

Advised 11 companies including Naver Financial on the investment in HappyFresh, a food delivery services platform operating its business in Indonesia, Thailand and Malaysia.

Advised Hanwha Solutions on a transaction concerning the transfer of Samsung Electro-Mechanics Wi-fi module business and the equity in their Thai subsidiary.

Advised a private equity fund managed by Aarden Partners and Woori Private Equity Asset Management on the acquisition of Global Brands Group Korea.

Key clients

Aarden Partners, Hanwha Solutions, KB Securities, KCC Glass, SK Chemicals, SK ecoplant

Capital markets

Work highlights 

Advised BioPlus on its listing on the Kosdaq market.

Advised Iljin Materials on a bond swap between an overseas intermediary financial holding company and a Malaysian subsidiary.

Advised SK REITs concerning a listing on the stock market.

Key clients

Aju Steel, Enchem, KTB Network, NH All One REIT, Prestige Biologics


Work highlights 

Represented InfoBank Corporation in obtaining the Supreme Court’s decision to reverse and remand the case concerning a margin squeeze against a competing corporate messaging service provider by a mobile telecommunications company.

Representing Naver Corporation, Korea’s largest Internet search engine, in connection with the Korea Fair Trade Commission’s (KFTC) investigation into suspected abuse of market dominance.

Advising the SK Group and Chairman Tae-won Chey on KFTC’s investigation regarding Chairman Chey and the SK Group’s joint acquisition of LG Siltron shares.

Key clients

Hyundai, SPC Samlip, Tesla Korea, The Korea Fair Trade Commission

Banking and finance

Work highlights 

Advised SK on the financing and purchase through REITs of the SK Group’s headquarters and 116 SK gas stations nationwide.

Represented DB Financial in the financing of Mega Wise Chungna’s Incheon Wonchang-dong Logistics Center development project.

Advised Korea Development Bank on the acquisition financing given to CF Investment for the latter’s acquisition of Logen, a key Korean transportation and logistic company.

Key clients

Daegu Bank, Hi Investment & Securities, KB Securities, Kookmin Bank, Korea Investment & Securities, Woori Bank

Aviation and shipping

Work highlights 

Advised a large freight company on the application for a judicial auction sale of cargo aboard a vessel in Korea.

Advised a client on a lawsuit regarding port workers’ employment contracts and wages in South Korea. The case will – for the first time – test the validity and effect of the blanket wage system among dock workers in Korea.


Work highlights 

Advised a Korean subsidiary of a German wind project developer on the asset transfer of two offshore wind power generation projects.

Advised SK ecoplant on its acquisition of DDS.

Advised Solar Connect on the project financing for solar power generation projects in Samchok and Jaeju Island.

Key clients

Le Soleil,Samchully Asset Management, SK Materials, Urban JD Oil


Work highlights

Acted as counsel for three Korean non-life insurers involved in multiple litigation claims against medical institutions for the return of insurance pay-outs. The pay-outs were made for uninsured elective medical treatments charged to patients’ medical insurance policies as insured medical treatments.

Media and entertainment

Work highlights 

Advised television network tvN on the production of its TV drama series ‘Twenty-Five Twenty-One’.

Advised Studio Lululala Joongang on various matters including M&A transactions, remakes of TV drama series, content distribution agreements, joint planning and development agreements, joint production agreements, and original soundtrack-related agreements.

Advised Naver Webtoon on the acquisition of shares in Munpia, a webnovel platform company

Key clients

Disney Plus, JTBC Plus, Keyeast Entertainment, Netflix, SM Entertainment, Wow Point

Pharmaceuticals and life sciences

Work highlights 

Advised NurrOn Pharmaceuticals, a US-based drug development company, on the funding received from Daewoong Pharmaceutical and Hanall Biopharma in relation to its development of Parkinson’s disease medication.

Advised Curacle in connection with a licence agreement with Théa Open Innovation to transfer its technology related to a treatment drug candidate.

Advised SK Biopharmaceuticals on a licence agreement with Endo International.

Key clients

Dongkook Pharmaceutical, GenNBio, Green Cross Cell Corporation, Korea Investment & Securities, Mirae Asset Securities

Real estate

Work highlights 

Advised K-1 15TH Pangyo Real Estate Investment Trust Company on the purchase of H Square in Pangyo.

Advised LT KB Geumcheon 5th New Stay REIT on the purchase of Lotte Castle near the Doksan Station from Lotte Aluminum.

Advised MBC Busan on the sale of the MBC Busan building to Highart E&C.

Key clients

Banwol Smart Logistic, Hana Insurance, Igisneovalue Asset Management, KB Asset Management, Kiwoom Asset Management, Welcome Savings Bank

Technology and telecommunications

Work highlights

Represented TSE in a patent infringement case related to a patent for a semiconductor testing socket. The court decided in favour of TSE.

Participated in a task force to improve the laws and regulations relating to the prohibition of mandatory in-app purchases and advised on related matters.

Key clients

InfoBank Corporation, Naver Corporation, Sandbox Network