Hechanova Bugay Vilchez & Andaya-Racadio is the contentious arm of the Hechanova Group with a focus on IP. The firm handles a variety of work including enforcement, litigation and infringement. Managing partner Editha Hechanova is a key contact.
Work highlights
Successfully represented Crocodile International in a landmark Supreme Court ruling that determined its crocodile device mark is not confusingly similar to Lacoste's trademark. The case, which progressed through multiple administrative and judicial levels, culminated in approval for Crocodile International's mark registration in the Philippines, setting an important precedent for trademark coexistence.
Key clients
BEABA, Halosil International, Honor Device Co, Wholeliving Corporation
