Chooi & Company + Cheang & Ariff




In June 2018, Chooi & Company and Cheang & Ariff merged to form a firm well recognised and lauded for its wide-ranging offering including corporate, finance, dispute resolution and IP practices. Its expertise in cross-border disputes attracts a variety of work from state-owned enterprises and multinationals. The firm is particularly active in serving clients in the consumer goods and services sector including food and beverage, fashion brands and electronics. Key partners include Ming Li Tan for capital markets and corporate and M&A, Christopher Leong for dispute resolution and Joo Seong (Cindy) Goh for IP.

Client feedback

“Good opinions and arguments for litigation cases.” – Dispute resolution

“Very responsive and provides prompt updates, strong commercial understanding, consistently provide high quality service.” – Dispute resolution

“The firm understands the nature of the client's business and is able to provide solutions that enable the business. Their speed and accuracy in rendering legal advice is one of their strongest attributes.” – Dispute resolution

“Highly skilled with invaluable in-depth knowledge of IP litigation laws and practice. Provides excellent, sound and honest advice, which is what a client needs to hear.” – Intellectual property

“The firm scores high in terms of responsiveness as well as strategising the matter at hand, to the best of our interest as its client.” – Intellectual property

“Meticulous and thorough in preparation for cases.” – Real estate

“Understanding the client's needs and thinking out of the box for solutions. They have a wide depth of knowledge.” – Real estate

Pei Ying (Janet) Chai

“When Janet handles our matters, we know that the outcome would be a positive outcome. Advice is rendered quickly, always available to answer the client's queries and always meets the deadlines.”

Andrew Fernandez

“Thorough and meticulous.”

Brian Foong

“Good and experienced litigation lawyer. Good in court procedures and advocacy in court.”

Joo Seong (Cindy) Goh

“Very responsive and accommodating. Strong business acumen and provides business-oriented solutions. Good communication skills and is always able to understand our needs. Firm grasp of the law.”

“Very professional. Leading lawyer in this field.”

“Highly skilled with invaluable in-depth knowledge of IP litigation laws and practice. Provides excellent, sound and honest advice - what a client needs to hear.”

“Cindy is very personable and is dedicated to ensuring that she allocates time to engage in a discussion on legal issues/concerns that you may have, and this has always been done with a sense of urgency, a virtue which we appreciate very much.”

Labour and employment

Work highlights

Representing MM Hotels in an unfair dismissal claim at the Industrial Court.

Key clients

Agoda International Malaysia, Aureumaex Industries (M), Damai Laut Golf Resort, International General Insurance

Intellectual property

Work highlights

Represented Hovid, a well-known and prominent pharmaceutical company in Malaysia, in a patent infringement suit filed by Merck Sharp & Dohme Corp involving a medical compound used to treat disease caused by bone resorption.

Represented Tramontina SA Cutelaria, a well-known Brazilian kitchen cutleries and knives manufacturer, in a suit concerning trademark infringement and passing off, where the defendant owns a chain of Ace Hardware stores in Malaysia. The defendant was found to be selling knives bearing the client’s trademark and information.

Key clients

Inver House Distillers, Syarikat Perniagaan Lamzhuan

Dispute resolution

Work highlights

Successfully defended a housing developer in a suit brought by a purchaser to rescind the sale and purchase agreement for a property worth RM2.9 million.

Acting for Lysaght Corrugated Pipe and Lysaght Galvanized Steel, one of Asia’s eminent steel manufacturers and suppliers, in an arbitration proceeding concerning forged contracts before the Hong Kong International Arbitration Centre. This is the first case in Malaysia dealing with anti-foreign arbitration injunction after the Arbitration Act had been amended.

Key clients

Malleng Enterprises

Corporate and M&A

Work highlights

Advised the parent company of Tealive, Malaysia’s largest made-to-order beverage provider and a large food and beverage chain business in Malaysia on a proposed divestment of a 30% strategic stake in its business.

Advised Fraser and Neave, a leading Southeast Asian consumer group listed on the Singapore Stock Exchange, on its acquisition of 100% equity interest in the first vending company in Malaysia.

Key clients

TSA Industries

Capital markets

Work highlights

Advised a consortium of financial institutions as domestic underwriters’ counsel on CTOS Digital’s RM1.2 billion IPO on the main market of Bursa Malaysia Securities. This is one of the largest initial public offerings on Bursa Malaysia Securities in 2021. 

Key clients

HPP Holdings, Swift Haulage, Tuju Setia