CH Phoon & Associates was founded in 2021 by Henry Phoon during the Covid-19 pandemic. Phoon, a former attorney at one of Malaysia's top-tier law firms, specialises in intellectual property and information technology law. As both a lawyer and trademark and patent agent, he handles contentious and non-contentious IP matters, including prosecution, enforcement, litigation and IP asset commercialisation. His diverse clientele spans Fortune 500 companies, government-linked entities, medium-sized enterprises and startups. The firm excels in managing large IP portfolios.
Client feedback
“They are knowledgeable, responsive, and easy to work with. We appreciated their clear guidance throughout the trademark registration process and their ability to explain legal matters in a straightforward way. Their professionalism and attention to detail gave us confidence that everything was handled properly.” – Intellectual property
Sheng Zhang Sim
“Sheng Zhang is knowledgeable, responsive, and easy to work with. We appreciated their clear guidance throughout the trademark registration process and their ability to explain legal matters in a straightforward way. Their professionalism and attention to detail gave us confidence that everything was handled properly.”
Henry Phoon
“Henry is always happy for us to drop him a text on his personal number, and he is always prompt with his response. He is very patient and helpful.”
Work highlights
Advised Euro Games Technology and its affiliated companies on trademark prosecution, successfully addressing provisional refusal issues.
Key clients
Continental Resources, Malton, Optimax Holdings, SEG International
