Be Wu & Associates is an intellectual property firm composed of name partners Xiaoyu Zhu, Ping Li and Hongxiang Jia. The firm is well versed in copyright protection, tort defence and trademark protection, with a particular strength in representing clients in the sports media sector.
Work highlights
Provided copyright advisory service to China Media Group on the 2022 FIFA Qatar World Cup.
Represented CCTV International Network to win the first case of infringement of broadcasting organisation rights in the form of GIF pictures and screenshots in China. This case is the first time that GIF pictures and screenshots captured from a TV programme are protected as objects of broadcasting organisation rights in China.
Key clients
China Jinmao Holdings Group, China Media Group, NBA Properties.
