Current position: Chief executive officer
Principal practice areas/industry focus: Intellectual property
Career highlights: Jern Ern Chuah is a registered patent, trade mark and industrial design agent of Malaysia, whose day-to-day activities include providing tactical and strategic advice to clients on how to integrate their IP rights with their business operations.
Jern is the IP advisor to the state government of Sarawak and its agencies, where he is involved in the field of IP asset management, licensing and commercialisation. He was a member of the UNCITRAL Group on Security Interests in Intellectual Property, where he represented the views of developing countries in the development of the IP annex to the Legislative Guide on Secured Transactions.
Jern is actively involved in IP education, and, together with the Advanz Fidelis team, has written numerous publications, manuals and guides on intellectual property. He is regularly invited to share his views in public forums through various forms of media and is known for his ability to explain complex and technical IP matters in simple terms for non-IP professionals.
Jern is also active in various local and international industry organisations, and has worked in the IP field for more than 20 years.
Asialaw Market-Leading Lawyer 2017 in Intellectual Property