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Simone Intellectual Property Services (SIPS)
Headquartered in Hong Kong with offices in Shanghai and Beijing, IP firm Simone Intellectual Property Services (SIPS) is known for assisting clients with trademark portfolio management and IP enforcement. Partner Helen Tang leads the firm in Hong Kong and her practice focuses on regional trademark prosecution work, strategic planning and management of international trademark portfolios. Partner Yu Bo left the firm in November 2019.
Acted for Heineken on all aspects of its Greater China IP protection, including anti-counterfeiting, trade dress infringements, fraud by service suppliers, online enforcement and trademark registry matters.