Cho & Partners

Firm Overview

The firm was established in 2002 by two senior attorneys who decided to leave a large firm environment to create a more focused, efficient and responsive practice. Based on the reputation and capabilities of the founding members, as well as the established trust and loyalty with their clients, the firm was immediately active representing multi-national clients. The firm’s clients are among the most recognized names and leaders in various business sectors, such as software and technology, retailing, luxury goods and fashion, energy, etc.

Since its establishment, the firm has continued to grow, a result of the firm’s uncompromising emphasis on maintaining its reputation for the highest level of service, professionalism and integrity. This philosophy and commitment has been essential in developing and servicing the firm’s prestigious list of clients, whose needs are sophisticated and whose matters have global impact.

The firm is proud of its approach of nurturing very close and personal relationships with its clients, the foundation of the firm’s ability to know its clients and thereby serve their needs more effectively and efficiently.

Intellectual Property Practice

The firm has a strong and diverse practice in all aspects of intellectual property. It is very active with both domestic and international prosecution practice in both trademarks and patents, as well as related disputes and administrative proceedings. Aside from prosecution matters, the firm and its members have become particularly well-known for its capabilities in the areas of litigation, anti-counterfeiting and internet related matters.

In the area of anti-counterfeiting and enforcement, the firm has developed a very strong reputation for its effective and creative programs in combating many difficult problems in Korea. The firm represents many brand owners and manages among the most active anti-counterfeiting and trademark enforcement programs in the country.

The firm is also very active with domain name disputes, successfully reclaiming domain name registrations from cyber-squatters for trademark owners. Mr. Tae-Yeon Cho serves as outside counsel for the Internet Address Domain Name Dispute Resolution Committee, the government body that administers Korean domain name disputes. Another member of the firm, Mr. Ik Hyun Seo, serves as a panelist for WIPO with respect to gTLD disputes.

In area of litigation, the firm has successfully obtained several landmark decisions for its clients and is at the forefront of new developments in Korea. As recent examples, the firm filed the first legal action based on a new design protection law that took effect in July of 2004. A favorable decision was obtained, stripping the infringer of its profits, as well as obtaining an additional damages award for harm to the client’s reputation arising from the violation. The firm also obtained a decision in 2005 against a trademark squatter, in which the firm’s client was awarded attorneys’ fees based on a theory of abuse of trademark rights.