ELLALAN boosts China IP practice with new hires

ELLALAN welcomes IP specialist Bernie Hung as a consultant. Her boutique IP specialist firm, Hung Au Yeung & Partners (HAYP), will become part of the ELLALAN team with effect from 13 January 2020.

Prior to founding HAYP, Hung had spent over 10 years in private practice and 8 more years for a prestigious luxury and fashion retail group as senior legal counsel, handling legal, compliance and intellectual property matters in the Asia-Pacific region.

HAYP will cease its operations with effect from 9 January 2020, following which her existing team will officially join ELLALAN.

“I am very excited to join ELLALAN with my team,” says Hung. “As a Tier 1 IP firm, ELLALAN has proven to be the most dynamic and fast-growing IP practice in town and has a lot of potentials to grow further not only in IP, but also in other practice areas such as corporate and commercial as well as media and entertainment. I am happy to contribute my efforts to help take the firm to the next level.”

Alan Chiu, managing partner of ELLALAN, adds: "This is definitely an exciting development for us. Bernie is a real top IP specialist in the APAC region and her in-house exposure enables her to fully understand what in-house legal team needs.