Data Intelligence Report: Vietnam

As part of the research process for asialaw Profiles we survey buyers of legal services for their feedback on:

  • Assessment and Rating of law firms and lawyers’ quality of service and work
  • Upcoming market trends

Here is a snapshot of the data for Vietnam:

Firm attributes

We ask clients to rate law firms on the following (from 1 poor to 5 excellent)

  • Costs transparency
  • Extensive local/international network
  • Industry sector knowledge
  • Technical ability and innovation
  • Use of technology
  • Value for money
  • Client relationship management
  • Risk management


Best firm by individual attribute

  • Costs transparency: Dilinh Legal
  • Extensive local/international network: Vina Legal
  • Industry sector knowledge: Vina Legal
  • Technical ability and innovation: Dilinh Legal
  • Use of technology: Dilinh Legal, Lexcomm (tie)
  • Value for money: Dilinh Legal
  • Client relationship management: Dilinh Legal, Vina Legal (tie)
  • Risk management: Dilinh Legal

 

Best overall firms by aggregate score:

  1. Dilinh Legal
  2. Vina Legal
  3. Lexcomm
  4. Audier & Partners
  5. VILAF


General statistics

Highest rated law firm attribute: Overall client relationship management                            

Lowest rated law firm attribute: Use of technology


Lawyer attributes

We ask clients to rate lawyers based on the following attributes (from 1 poor to 5 excellent)

  • Communication
  • Commercial understanding
  • Country knowledge
  • Industry sector knowledge
  • Listening to and implementing feedback
  • Meeting deadlines
  • Responsiveness and accessibility
  • Technical ability

 

Best lawyer based on aggregate score: Pham Ba Linh, Lexcomm

General statistics

Highest rated lawyer attribute: Communication

Lowest rated lawyer attribute: Industry Sector Knowledge

 

Market feedback

Topic that concerns clients most

Regulatory or governmental changes

How law firms can assist clients:

  • Update on local regulation change or new regulation
  • Keep up to date to changes drafted by the authorities

 

Which practice area do they anticipate to give more work to external legal counsel in the next 12 months

Corporate/M&A

Which practice area do they anticipate to give less work to legal counsel in the next 12 months:

No clear trend

 

How can law firms improve their service to clients?

  • Continue to add areas of expertise
  • Employ more experienced lawyers
  • Extend their knowledge into the Pharmaceutical field to be up to date to the recent changes the authorities are implementing
  • Improve industry knowledge
  • Improve procedures, more frequent updates on transaction time
  • Listening and understanding more about the client's opinion
  • Maintain and even increase their human resources to properly cover allocation of work
  • Quicker response to client


Delivering better service is an important part of upselling and cross-selling to existing clients and acquiring new ones. More sophisticated client relationship management can increase revenues per practice area or industry group and expand margins per partner.

Asialaw Data Intelligence Report contains a breakdown of client responses to asialaw Profiles surveys. 

We can identify:

  • How clients perceive your firm and lawyers
  • Concerns that affect their role and how your firm can help them
  • How your firm compares with its peers
  • Market trends for the coming 12 months

 

The Data Intelligence Report will allow your firm to:

  • Assess your firm at multiple levels (firm, practice area, lawyer). 
  • Identify issues clients have with your firm and implement solutions
  • Develop new business development opportunities
  • Prepare strategic or marketing plans based on client growth and needs. 

 

The information will provide you with an enhanced appreciation of who your client respondents are and how they view your firm and practitioners enables you to improve client service delivery.

It will help leverage your firm’s strength’s, address its weaknesses, solidify its client relationships and ultimately increase your firm’s revenues.

For more information contact: William.lo@euromoneyasia.com