Data Intelligence Report: Thailand

As part of the research process for asialaw Profiles we survey buyers of legal services for their feedback on:

  • Assessment and Rating of law firms and lawyers’ quality of service and work
  • Upcoming market trends

Here is a snapshot of the data for Thailand:

Firm attributes

We ask clients to rate law firms on the following (from 1 poor to 5 excellent):

  • Costs transparency
  • Extensive local/international network
  • Industry sector knowledge
  • Technical ability and innovation
  • Use of technology
  • Value for money
  • Client relationship management
  • Risk management

Best firm by individual attribute

  • Costs transparency: Tilleke & Gibbins
  • Extensive local/international network: Tilleke & Gibbins
  • Industry sector knowledge: Tilleke & Gibbins
  • Technical ability and innovation: Tilleke & Gibbins
  • Use of technology: Tilleke & Gibbins
  • Value for money: Tilleke & Gibbins
  • Client relationship management: Tilleke & Gibbins, Weerawong C&P (tie)
  • Risk management: Tilleke & Gibbins

Best overall firms by aggregate score

General statistics

Highest rated law firm attribute: Overall client relationship management            

Lowest rated law firm attribute: Use of technology


Lawyer attributes

We ask clients to rate lawyers based on the following attributes (from 1 poor to 5 excellent)

  • Communication
  • Commercial understanding
  • Country knowledge
  • Industry sector knowledge
  • Listening to and implementing feedback
  • Meeting deadlines
  • Responsiveness and accessibility
  • Technical ability

Best lawyers based on aggregate score

General statistics

Highest rated lawyer attribute: Responsiveness and accessibility

Lowest rated lawyer attribute: Industry sector knowledge


Market feedback

Topic that concerns clients most

Regulatory or governmental changes

How law firms can assist clients:

  • Issue updates
  • Proactive monitoring and communication of changing regulations
  • Provide solutions and not just stating what the law is
  • Identify and let us understand implication on sector and business that we are operating in including mitigation as well
  • Keep close to the latest regulatory framework and public articles to share with us
  • To provide update law or regulatory changes on timely manner and provide high level implication to the industry
  • Summary on updated information

Which practice area do they anticipate to give more work to external legal counsel in the next 12 months

Dispute Resolution

Which practice area do they anticipate to give less work to legal counsel in the next 12 months

No clear trend

How can law firms improve their service to clients?

  • Understand industry knowledge
  • Speed of delivery
  • Need to have more seniors in the team due to the Firm's heavy workload
  • Link with an international firm
  • Learn more about clients sector


Delivering better service is an important part of upselling and cross-selling to existing clients and acquiring new ones. More sophisticated client relationship management can increase revenues per practice area or industry group and expand margins per partner.

Asialaw Data Intelligence Report contains a breakdown of client responses to asialaw Profiles surveys. 

We can identify:

  • How clients perceive your firm and lawyers
  • Concerns that affect their role and how your firm can help them
  • How your firm compares with its peers
  • Market trends for the coming 12 months


The Data Intelligence Report will allow your firm to:

  • Assess your firm at multiple levels (firm, practice area, lawyer). 
  • Identify issues clients have with your firm and implement solutions
  • Develop new business development opportunities
  • Prepare strategic or marketing plans based on client growth and needs. 

An example can be found here

The information will provide you with an enhanced appreciation of who your client respondents are and how they view your firm and practitioners enables you to improve client service delivery.

It will help leverage your firm’s strength’s, address its weaknesses, solidify its client relationships and ultimately increase your firm’s revenues.

For more information contact: