Senior Partner and Head of Trademarks, and Contractual and Commercial IP

B-41, Nizamuddin East
New Delhi 110013

+91 120 4059300

Elite Practitioner



Practice area:

Intellectual property

Career highlights: Recognized as one of India’s top IP attorneys, he has over 25 years of experience in advising and representing clients from diverse industries - from fast-moving consumer goods to pharmaceuticals, software, social media, food, media, sports, entertainment, luxury, fashion and government. He provides inputs on strategy, business models, marketing and commercial insights, blended with an astute understanding of IP law encompassing IP protection, enforcement, agreements, licensing, franchising, monetisation, strategic advisory and due diligence.

Safir is a member of advisory/board of highly reputable organisations such as: Fashion Design Council of India, Entertainment and Event Management Association, International Facility Management Association, JHS Brands, Brand Musiq, Teamwork Arts; My Rights LLP. He was a member of INTA’s Presidential Task Force presently serving on INTA’s Commercialisation of Brands Committee (CBC) and the CBC leadership team, its Research Advisory Council, and as Co-Chair of the Global Brand Transactions and Due Diligence Sub-Committees, Federation of Indian Chambers of Commerce and Industry’s IP Rights Committee and its IP forum, Vice Chair of ASSOCHAM’s IP Rights Managing Committee.

Awards/ Recognitions: Recognized as one of the most Innovative Practitioners across Asia-Pacific by Financial Times Innovative Lawyers Asia-Pacific 2020; Trademark Star 2020 by MIP IP Stars; Recognized as “Global Leader” by WTR in 2019; Featured in India Business Law Journal’s A-list of top 100 lawyers in India.

Asialaw Elite Practitioner 2021 in Intellectual Property