Priya Rao, who was formerly a partner at K&S Partners for 15 years, has established her own boutique practice focused on intellectual property, information technology and litigation. This new firm, Priya Rao & Associates was officially launched on January 1, 2021 and is located in Gurgaon.

Rao is the founding and managing partner of the new firm. She has over 23 years of experience in the IP space and specialises in all trademark-related legal matters including prosecution and enforcement of trademarks, copyright, geographical indication (GI) and design. She also handles matters pertaining to e-commerce, cybercrime and data protection. Rao is a member of the Anti-counterfeiting Committee of the International Trademark Association (INTA).

Accompanying Rao at the firm’s inception is another former K&S lawyer, R Rajalakshmi. She was a partner at K&S for almost two years and had worked there since 2012. Prior to K&S, Rajalakshmi was at Remfry & Sagar. Her practice is focused on contentious and non-contentious trademark, copyright and GI work. She is serving as a member of INTA’s GI Committee.

At present, the firm comprises the two aforementioned partners, a senior litigating counsel and a trademark agent.

Rao is planning to expand the firm into the patent sphere in the following months by assembling a team of patent agents and attorneys who can handle prosecution and litigation.