Current position: Senior legal counsel, head of trademark prosecution
Practice area/industry focus: Trademark, copyright
Career highlights: Azlina is the senior legal counsel (in-house) of Henry Goh Malaysia and heads the prosecution unit of the trade marks department. She is well versed in providing clients with pre-litigation advisory services on trade mark, copyright and industrial design infringement, passing off issues and corporate IP due diligence. Her knowledge and skills further extend to securing trade description orders for enforcement work, consultancy work on franchise and licensing agreements, domain name registration and protection as well as a diverse range of IP-related matters.
Azlina read law at the University of Kent in Canterbury, UK, graduating with honours. She started her legal practice at a leading law firm in Malaysia specialising in intellectual property and joined Henry Goh in 2004. She is a registered trade mark, patent, industrial design and geographical indication agent. She regularly represents the firm at major international conferences such as INTA, APAA and FICPI.
Azlina is a member of various IP organisations, such as the Malaysian Intellectual Property Association (MIPA), the Licensing Executive Society of Malaysia (LESM), the Malaysian Intellectual Property Alumni Association (MIPAA), the Asian Patent Attorneys Association (APAA), and is an alumnus of the Association of Overseas Technical Scholarship (AOTS). She has participated in various training programmes, such as the JPO/IPR training course in Japan as well as the IP Valuation and IP Business Basics courses organised by the IP Academy of Singapore.
Her experience has received professional recognition and acknowledgment from her industry peers, and she has been nominated in AsiaLaw's Leading Lawyers (2012-2017), WTR 1000's recommended individuals for trade mark work in Malaysia (2012-2017), IP Stars (2014-2016) and WIPR Leaders 2016 & 2017.
Her more notable work includes providing counsel and litigation support services to one of the world's biggest food and drink manufacturers for an industrial design infringement; and, being the lead agent handling a trade mark appeal case at the High Court of Malaya, which is now considered as good law in Malaysian trade mark practice. She has effectively coordinated numerous legal actions for clients in respect of IP infringement.
Azlina is the editor of the firm's in house publication and often speaks at seminars organised by the firm for clients and the public. Since 2014 she has been regularly invited to speak on international platforms, presenting papers in India, Japan and Thailand.
Asialaw Market-Leading Lawyer 2018 in Intellectual Property