Qingdao Deson Domestic Kitchenware Co. , Ltd. (hereinafter referred to as Qingdao Deson Company) was founded in 2000. Since its establishment, "Deson" has developed into a cabinet chain retail network with hundreds of brand chain stores covering hundreds of cities across the country. Over the years, "Deson" has maintained a healthy, stable and rapid development trend, and has made unremitting efforts to build a large-scale kitchen and bathroom product manufacturing base in Asia, and truly become a professional group company with the most complete kitchen and bathroom products and the highest integration. After years of development and market accumulation, the brand has established a high reputation and influence in the market, and has gradually formed a stable market structure. Its trademark No.1644906 "帝森 DESON and device" (hereinafter referred to as the reexamination trademark) was recognized as the honor of "Qingdao Famous Trademark" and "Shandong Famous Trademark" in 2007 and 2011, respectively, with unlimited commercial value.

Maybe it's a big tree to attract wind, maybe it's a malicious purpose of unfair competition. In 2017, the brand was applied for the revocation procedure by outsiders, ushering in a war without gunpowder smoke. After administrative procedures and first-instance administrative litigation procedures, the judgment found that the use evidence submitted by Qingdao Deson Company could not prove that the re-examination trademark was used legally and effectively during the designated period from September 4, 2014 to September 3, 2017. The judgment rejected the claim of Qingdao Deson Company, and the failure of the first instance will inevitably lead to the hardships of the second instance.

Gaowo Law Firm was entrusted to intervene in the case procedure at the second instance, and is fully aware of the importance of trademarks to enterprises and the commercial value it contains, and shoulders a heavy responsibility. If the second instance procedure can turn things around, the most convincing winning points and strong evidence materials must be found. After a comprehensive and in-depth discussion of the case, the team of lawyers sorts out the evidence materials of the case, writes a detailed list of evidence, guides the enterprise to provide supplementary and perfect evidence materials, and communicate and feedback evidence opinions in a timely manner. In the face of a large box of evidence materials provided by the client, the lawyer team carried out a detailed and comprehensive sorting, sorting and compilation. Because the 188 invoices from 2015 to 2016 provided by Qingdao Deson Company did not reflect the re-examination trademark logo. However, according to the statistics of the paralegal, the sales amount is as high as 18 million yuan. In order to give full play to the proof effect of the evidence, we searched the trademark registration of Qingdao Deson Company. It is shown that only one trademark is reviewed in the 20th class during the specified three-year period, whereby we also attach the registration information of the trademark. According to the principle of high probability of evidence, the commercial use of the trademark under review can be proved. In view of the fact that some advertising contracts do not reflect the re-examination trademark logo, we carefully read the corresponding advertising video samples. While providing the advertising video CD, the content reflecting the trademark logo and time of the review will be visually presented in the form of screenshots to form a complete chain of evidence. At the same time, we have also sorted out and submitted the evidence before the designated period, such as the market share certificate issued by Shandong Furniture Association, and the evidence materials after the designated period, such as CCTV's advertising materials (advertising fee of 1.25 million yuan). In addition, for hundreds of pages of evidence materials, in order to facilitate the judges to consult the case materials, we have attached the summary of the evidence summary form, making the case materials clear at a glance, intuitive presentation, and giving full play to the content and proof effect of the submitted evidence.

After the second instance trial, the Beijing Higher People's Court issued an administrative judgment (2020) Jingxingzhong No. 897, finding that the evidence provided by Qingdao Deson Company could form a complete chain of evidence to prove that the re-examined trademark has real intention to use. And the legal and effective commercial use was carried out. The original judgment was wrong, and the judgment: 1. Revocation of the Administrative Judgment (2019) Jing 73 Xing Chu No. 4471 of the Beijing Intellectual Property Court; 2. Revoke the review decision of Trademark Review [2019] No. 43638 made by the Trademark Review and Adjudication Board of the original country on the revocation of the trademark No. 1644906 "帝森 DESON and device"; 3. The CNIPA has re-decided the reexamination application of Qingdao Deson Company on the No. 1644906 "帝森 DESON and device" trademark. In the end, hard work paid off. Through unremitting efforts, Gaowo Law Firm has retained the most commercially valuable “帝森 DESON and device” trademark for Qingdao Deson Company. Look at Deson cabinets, enjoy the legendary life, not be the first or second, but be unique! Gaowo Law Firm has tasted the uniqueness of Deson cabinets!

This trademark lawsuit tells us that successful trademark registration does not mean it is done once and for all. Wars without gunpowder smoke can break out at any time, and there must be a sense of urgency and foresight, and a good plan for intellectual property protection. Regularly use it on a daily basis, reflect the trademark logo in transaction documents, and improve the transaction document file storage system to prevent painstakingly managed brands from becoming others' wedding dresses! If you are faced with similar trademark litigation issues, you must choose a professional agency, such as Gaowo Law Firm, to take up the weapon of law and fully protect your legal rights and interests!


著名商标“帝森DESON及图”的二审逆袭保卫战

青岛帝森家庭橱柜厨具有限公司(下称青岛帝森公司)创立于2000年,自创立至今,“帝森”已发展成为拥有几百家品牌连锁店,覆盖全国数百座城市的橱柜连锁零售网络,多年来,“帝森”一直保持着健康、稳定、快速的发展态势,为打造亚洲大型的厨卫产品制造基地,真正成为厨卫产品最全,集成化最高的家庭厨房产品专业集团公司而不懈努力,该品牌经过多年的发展和市场积淀,在市场中建立了很高的知名度和影响力,日渐形成了稳定的市场格局,其名下的第1644906号“帝森DESON及图”商标(下称复审商标)分别于2007年和2011年被认定为“青岛市著名商标”和“山东省著名商标”的尊荣,商业价值无限。
也许是树大招风,也许是恶意的不正当竞争目的,该品牌于2017年被案外人申请了撤销程序,迎来了一场没有硝烟的战争,经过行政程序、一审行政诉讼程序,判决认定青岛帝森公司提交的使用证据不能证明复审商标在2014年9月4日至2017年9月3日指定期间进行了合法、有效的商业使用,判决驳回了青岛帝森公司的诉讼请求,一审的失利必然导致二审的艰辛。
高沃律所是二审接受委托介入案件程序中,深知商标对于企业的重要意义和所蕴含的商业价值,肩上的责任重大,如果在二审程序能够扭转乾坤,必然要找到最具说服力的致胜点和强有力的证据材料,律师团队全面、深刻研讨案件后,梳理案件证据材料,撰写详细的证据清单,指导企业提供补充、完善证据材料,并及时沟通、反馈证据意见,在面对客户提供的一大箱证据材料,律师团队进行了详细、全面的梳理、整理和编纂。由于青岛帝森公司提供的2015-2016年的188张发票没有体现复审商标标识,但是经律师助理统计销售金额高达1800万元,为了充分发挥证据的证明效力,我们检索了青岛帝森公司的商标注册情况,显示在指定三年期间在第20类别仅复审商标一件商标,由此我们同时附上商标的注册信息,根据证据的高度盖然性原则,复审商标的商业使用事实能够证明。针对部分广告合同没有体现复审商标标识,我们仔细翻看对应的广告视频样片,在提供广告视频光盘的同时,将体现复审商标标识和时间的内容以截图形式直观呈现,以形成完整的证据链。同时针对指定期间之前的证据如山东省家具协会出具的市场占有率证明,以及临近指定期间之后的证据材料如央视的广告资料(广告费125万元)等,我们也进行了梳理提交;而且针对几百页的证据材料,为了便于审判人员查阅案件材料,我们一并附上证据汇总表格摘要,使得案件材料一目了然,直观呈现,充分发挥提交证据的内容和证明效力。
北京高院经二审审理作出(2020)京行终897号行政判决书,认定青岛帝森公司所提供的证据材料可以形成完整的证据链证明复审商标具有真实的使用意图,且进行了合法、有效的商业使用,原审判决对此认定错误,判决:1、撤销北京知识产权法院(2019)京73行初4471号行政判决;2、撤销原国商标评审委员会作出的商评字【2019】第43638号关于第1644906号“帝森DESON及图”商标撤销复审决定;3、国家知识产权局针对青岛帝森公司就第第1644906号“帝森DESON及图”商标所提复审申请重新作出决定。最终,功夫不负有心人,高沃律所通过不懈努力,为当事人青岛帝森公司保住了最具商业价值的“帝森DESON及图”商标。看帝森橱柜,品传奇人生,不做第一第二,要做独一无二!高沃律所品味了帝森橱柜的独一无二!
此商标诉讼告诉我们,商标注册成功不代表一劳永逸,没有硝烟的战争随时爆发,要有忧患意识和前瞻性,做好知识产权保护规划,日常规范使用,在交易文书中体现商标标识,健全交易文书档案保管制度,以防止苦心经营的品牌成为他人嫁衣!如果您面临类似的商标诉讼问题,一定选择专业的代理机构,如高沃律所,拿起法律的武器,充分维护自身的合法权益!